Good Business

Project Freewaters

Freewaters is a company committed to “designing the best sandals ever seen and helping to find solutions to the global drinking water pandemic”. For every pair of shoes sold they are able to provide one person with clean drinking water for one year.

Founders and longtime friends Eli and Martin were looking for a way to combine their industrial design experience working at O’Neill and Burton with a project that would have a positive impact on the world. Inspired by brands like TOMS and with their background in creating wetsuits and technical footwear, they finally landed on their concept for Freewaters.

Eli Marmar, Freewaters co-founder
Martin Kim, Freewaters co-founder

We are Freewaters, a small group on a mission to improve the quality of life through superior product experience and through creative humanitarian initiatives. More specifically, we are on two parallel and fully integrated campaigns: to design the best sandals ever seen and to help find solutions to the global drinking water pandemic.

And if that isn’t enough to make a positive difference in the world as a business, they also find ways to incorporate eco-friendly materials and processes into all of their products and packaging, where possible. Even their design studio runs on solar power.

Drilling a well in western Kenya

Learn more about their clean drinking water program and follow their progress at They started their first project last December in western Kenya and are already developing a second project there as well.

Every year, more people die from the consequences of unsafe water than from all forms of violence, including war. At Freewaters we believe access to clean water is a basic human right.

via Tonic
Photo credits: Freewaters


A Small Act

From HBO Documentary Films, A Small Act follows a single gesture of generosity that ripples out to affect multiple lives.

When Hilde Back sponsored a young, rural Kenyan student, she thought nothing of it. She certainly never expected to hear from him, but years later she does. Now a Harvard graduate and a Human Rights Lawyer for the United Nations, Chris Mburu decides to find the stranger that changed his life. Inspired by her generosity, he starts a scholarship program of his own and names it for his former benefactor.

HBO Documentary Films & Network for Good have setup a website where you can get involved and be part of the Small Act Movement.

Each of us has the power to make a difference. As seen in the film, one small act can affect countless lives, so what will you do? What’s your Small Act?

via Roger Ebert’s Journal – The best documentaries of 2010