Here’s an amazing and spontaneous musical moment to start off your week. Happy Monday… now sing along.
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A Letter From Fred
Green Shoe Creative in Peoria, Illinois held a singer-songwriter contest over the summer asking people to upload their best original song to YouTube.
They received an unexpected and unassuming entry in the form of a large manila envelop mailed to their office containing a letter and a handwritten page of lyrics inside.
The entry was from 96-year-old Fred Stobaugh with a song dedicated to his lifelong love and wife of 75 years, Lorraine, who had recently passed away.
I started reading through the song, and he titled it Sweet Lorraine. Listening to the lyrics and the passion behind the lyrics… it was so heartwarming. [We] decided to take Fred’s lyrics and bring them to life. We decided to put them to professional music, professionally record it…
Jacob Colgan, producer at Green Shoe Studio
Fred, at 96, became the oldest artist to appear on the Billboard Hot 100 for his song. Audie Cornish and Robert Siegel over at NPR have more in their interview with Fred and Jabob.
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You Are More Beautiful Than You Think
As part of Dove’s ongoing “Campaign for Real Beauty”, they conducted a social experiment by having an FBI trained forensic sketch artist draw women as described by themselves, and then as described by a stranger they had just met.
Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Update: The campaign has led to a number of follow-up studies and research into the data and statistics behind Dove’s “Real Truth About Beauty” survey research report.
- Is Dove Beauty Campaign Based on Bad Data?
- The Effectiveness of the Dove Campaign for Real Beauty in Terms of Society and the Brand
- The Effectiveness of Dove Campaign for Real Beauty in Affecting Customers’ Purchase Decision Toward Dove Products
- The Dove Real Beauty Campaign: How Does It Wash
via Bloomberg Businessweek
images via Dove Real Beauty Sketches