Good Business

Offset Your Naughty

Offset Your Naughty

Afraid of getting coal in your stocking this year? Turn your bad deed into a win for the environment at Offset Your Naughty. Creative agency Carmichael Lynch is purchasing a carbon offset (equivalent to one metric ton of carbon dioxide emissions) for every confession, up to 400 entries.

Carmichael Lynch’s purchase of 400 metric tons is equivalent to planting 10,256 tree seedlings and growing them for 10 years, or preserving 4 acres from being deforested for a year.

So go ahead, get off that naughty list!